I’ve spent decades studying what makes people pay attention, change their minds, make decisions, and take action. Now I apply that understanding to business, media, sales, leadership, and performance.
My work moves through three arenas: helping companies perform better, publishing useful ideas, and testing what works in front of live audiences.
Systems, sales, persuasion, positioning, and what actually changes performance inside a company.
Ideas, essays, videos, books, and experiments for people who think for a living.
Mentalism, keynotes, audience psychology, and the live laboratory that produced the rest of the work.
The Gnomon is my email series about life, business, and success from the perspective of someone who has walked his own path, made his own way, and lived beyond the realm of possibility for 30+ years. If you are a founder, entrepreneur, consultant, or content creator, then these are the most powerful ideas you've ever seen.
The same work, (sharper branding, marketing, and sales) ideal for two kinds of people.
Your product is strong. The market decides on the story around it. I sharpen how you're positioned, promoted, and sold, so the bigger deals and the bigger rooms start choosing you.
You have the expertise. What's missing is the messaging that makes the right buyers recognise it fast. I help you build it, so you stop competing on price and start getting chosen.
"Branding. Marketing. Sales. Access. Media. Leverage. One person can help with all of that?" Fair to be skeptical. Here's the answer: every element of business runs on the same engine, how people actually make up their mind about something. The fancy term for that is applied psychology, and it moves at every level of a business. Here's our path, from foundations to compounding leverage.
