Show. Business.

Description

You’re excellent at the work. So where are the clients?

Being excellent at your work and being successful at the business of your work are two completely different skills. Nobody taught you the second one.

You have the expertise. The results are real. And you can probably name people doing this work, less capable than you, who are ahead of you anyway. They figured out something you haven’t yet, and it has nothing to do with being better at the job.

Show. Business. hands you the system they stumbled into: Promote. Sell. Perform.

• Promote: the right people find out you exist and recognize their own problem in your words, before they ever reach out.
• Sell: the decision to hire you becomes easy, because you understand what the buyer is actually seeing.
• Perform: the experience you deliver is so good your clients tell the story for you, and every engagement generates the next.

It’s the difference between being the best-kept secret in your field and being the obvious choice.

Where it comes from

Jonathan W. Pritchard spent more than 20 years reading minds for a living: 15,000+ shows, a three-year run at Universal Studios, and corporate clients including BP, United Airlines, and the US Military. The same principles that fill a room in a live performance are the principles that build a high-ticket expertise business. Most experts already have both halves; they’ve never pointed them in the same direction. This book is the system his performing career proved.

Who it’s for

Experts, coaches, and consultants who are genuinely good at the work and tired of watching louder, lesser competitors take the clients. If you’ve been waiting to feel ready, this is the book that shows you readiness is a result, not a prerequisite.

The stage is set. The audience is waiting.