Jonathan W.Pritchard

I find the part of your business that's actually broken.

Then we fix it in the right order.

Get On My Calendar

You have something great. Growth still isn’t there. Nobody can say exactly why.

I’ll tell you what I think is broken. No charge. No pitch deck.

Every business is four things.

When one is weak, the other three start showing symptoms. That's why the broken part is so easy to miss.

01. Solve a valuable problem.

What problem do you solve? Who has it? What is it worth to fix?

Branding & positioning

A company that can't say what problem it solves looks like it has a marketing problem, a sales problem, and a delivery problem all at the same time.

So it goes & buys marketing.

02. Connect with the right people.

Where are they? What should you say? Why should they care?

Marketing

03. Invite them to work with you.

What does working together look like? What will they get? What are they avoiding?

Branding & positioning

04. Solve the problem.

Get them what you promised in a way that's repeatable, visible, and valuable.

Branding & positioning

The work goes in this order.

Diagnosis first. Sequence second. Handover last. Strategy that never survives contact with your team is just an expensive PDF.

I talk to your people.

And your clients (especially the ones you would want more of). The language that fixes the problem is usually already hiding inside the heads of your best clients.

Read the room

I tell you what to fix first.

Knowing what is broken is half of it. Knowing what to repair first is the half that saves you a year.

And what to leave alone

I make sure it stays after I go.

The work is done when the people who have to sell it can say it out loud, in their own words, without me in the room.

Handoff