I missed both my grandparents’ funerals.

That’s the experience that changed what I believe work is supposed to be about.

The work serves the life now.

I still perform. I still speak. I love doing all that. The difference, now, is that I choose to do them. I don't have to do them. They don't own my calendar.

I took the skill underneath twenty-plus years of mentalism (understanding attention, trust, resistance, belief, decision-making, and what people actually respond to) and then aimed it at the business world.

Now I help excellent people and companies become easier to recognize, easier to choose, and harder to forget.

I’d rather lose the sale than win it with a lie.

Persuasion works better when it is built on understanding instead of pressure. That is true on stage, in sales, in leadership, and in life.

Paid magician at 13.

A company paid me $200 to perform at its summer picnic. I have been, in the best sense, supremely unemployable ever since.

Home matters.

Married to Ashley. Dad to two daughters. The life outside the work is the point of designing the work well.

Wing Chun geometry occupies too much of my brain.

I am fascinated by systems, leverage, structure, timing, and how a small change in position can change the entire outcome.

The short version of the credentials.

I have spent more than twenty years using live audiences as a laboratory for attention, trust, persuasion, memory, emotion, and decision-making & then using those lessons in the business world.