Most strategies carry a foundational assumption nobody stopped to pressure-test. I find it. One engagement, one clear finding; the ground shifts under everything built on top of it.
When the decision is too big to get wrong and the stakes are too high for conventional strategy, I work directly with founders and executive teams on the move that matters most. High-access, high-trust, deeply diagnostic.
Ongoing access to the diagnostic lens. Some organizations keep solving the right problems wrong; others keep solving problems that wouldn't exist if one foundational assumption got corrected first. This engagement finds the load-bearing wall and removes it.
The entry point for many clients. I step into the marketing function, diagnose the positioning problem underneath the revenue problem, and rebuild from there. Strategy first. Execution second. The order matters more than the tactics.
