Books by Jonathan W. Pritchard

WE SELL SECRETS (no refunds)

There was a sign by the register. Five words, hand height, right where you'd see it while you were paying: WE SELL SECRETS; NO REFUNDS. Nobody ever asked about it until they needed to.

I worked that counter for 2 1/2 years and about 15,000 shows, in a magic shop inside Universal Studios. The owner taught me the whole business in pieces so small I didn't notice I was being taught. How a price gets accepted. What a person is actually buying when they hand you money for a secret. Why the customer who feels cheated is never angry about the thing he's naming.

23 short chapters, every one of them a scene from behind that counter. No lectures, no frameworks, no charts. You watch it happen and you take away what you take away.

It ships soon. Put your name down and I'll send you the date.

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Show. Business.

After 15,000+ shows across the world, I've learned a lot about the psychology of persuasion, how to sell, and how to give your clients an amazing experience that makes them want to bring you back again and again. Now I want to help you use those principles in your own business.

Buy The eBook $7

[ sell ] Like A Mind Reader

This is the exact sales system I've installed at companies with incredible results. I even taught a former missionary this system & she became the #2 closer at the agency.

This is a simple (yet powerful) approach to sales built on my background & experience as a mentalist. These are ideas you won't find anywhere else.

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[ think ] Like A Mind Reader

This is the fundamental book that started it all. Read this for the groundwork of mindset, beliefs, and thinking that governs your chances for success.

There's no digital version exists because the book has a mind reading trick built into its pages, and you can use it to amaze your friends. (That process is the way you become a better communicator which is what the book is all about.)

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Trade Show Lead Machine

When I was a teenager I would juggle fire on a busy sidewalk to draw a crowd. Then I'd show them a 10 minute magic show before passing the hat for party money.

Turns out that's the perfect system for a successful trade show exhibit. Now I help companies make millions of dollars with this incredible approach to the most important week of the year.

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