JonathanPritchard
For Revenue Positioning

Fractional
CMO

Positioning is what makes revenue move. Most revenue problems trace back there.
The Situation

More activity.
Same ceiling.

The team is working. Content goes out, ads run, outreach happens. The pipeline exists. Conversion is the problem.

More content, more spend, more channels, more optimization. All of it executes against a positioning problem that none of it can fix.

Positioning is the frame that makes everything else work. When the frame is wrong, execution is expensive and slow. When it's right, the same effort produces a different result.
Beyond Advisor

Embedded strategy.
Diagnostic first.

I step into the marketing function directly as the strategic layer. I set the positioning, the message, and the frame the team executes within.

The first move is always diagnostic: what does the buyer actually believe before the sales conversation starts? That answer changes everything downstream. Messaging, channel, offer, price. All of it follows from that one question.

Most clients find the tactical layer was sound. The team knew how to execute. They were executing against the wrong frame. Fixing the frame changes what the effort is worth.
Who It's For

The activity is there.
The results aren't matching it.

  • Founders running marketing themselves because nobody else has the full picture. And they know the message isn't landing, but can't see exactly why.
  • Companies with a capable marketing team and a positioning problem the team can't diagnose from inside the function.
  • Organizations moving into a new market, a new offer, or a new segment where the existing positioning won't carry the same weight, and a clean reframe is required before execution restarts.
  • CEOs who've hired marketing help that produced activity without conversion, and need to find the foundational assumption underneath the effort before spending more.

Ready to find what's underneath
the revenue problem?

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