Useful ideas for people building ambitious things.
Sharp thinking on positioning, persuasion, trust, sales, and how to become the obvious choice.
If you’re a creator, founder, operator, executive, or driven outlier, this is where I send the ideas worth keeping, the experiments worth studying, and the announcements worth seeing early.
Inbox Access
Get The Notes
I'll send you a powerful diagnostic to help you identify where your life / business / relationships are going sideways.