Built for leaders who've
outgrown conventional advice.
Blind Spot
Diagnostic™
Most strategies carry a foundational assumption nobody stopped to pressure-test. I find it. One engagement, one clear finding; the ground shifts under everything built on top of it.
Deep Game
Strategy
When the decision is too big to get wrong and the stakes are too high for conventional strategy, I work directly with founders and executive teams on the move that matters most. High-access, high-trust, deeply diagnostic.
Upstream
Advisory
Ongoing access to the diagnostic lens. Some organizations keep solving the right problems wrong; others keep solving problems that wouldn't exist if one foundational assumption got corrected first. This engagement finds the load-bearing wall and removes it.
Fractional
CMO
The entry point for many clients. I step into the marketing function, diagnose the positioning problem underneath the revenue problem, and rebuild from there. Strategy first. Execution second. The order matters more than the tactics.