For founders with a B2B sales team
SALES COMMUNICATION / 01

Your team should be able to close without you.

You join the call.
Explain the offer.
Handle the objection.
The deal moves.

I help you figure out why deals close when you step in & then teach your team how to handle those moments for themselves.

Explore The Diagnostic

A focused review of your sales communication.
$5,000 · Clear findings · Specific next steps

I’ve worked with teams at:
BP
State Farm
United Airlines
Discovery
What happens when you step in

Same product.
Same slides.
Why do you get the yes?

What do you say that they don’t?

A buyer says, “It’s too expensive" so your rep offers a discount (and cuts into profits).

You, instead, ask what they’re comparing it with and you discover that they’ve misunderstood what’s actually included with your package.

That’s the kind of moment I look for in your sales calls. What did the buyer say? How did your team respond? What could they have asked or explained better, instead?

Sound familiar?

How often does this happen?

THE RESCUE CALL

“Can you jump on this one real quick?”

Your rep gets stuck.
You’re pulled into another call to explain the offer or answer the same objection you handled last week.

THE QUIET INBOX

“They loved the demo!”

The prospect asked questions and said it looked great.
Now your rep is sending “just checking in” emails and getting nothing back.

THE PRICE QUESTION

“Can you do it for less?”

Your rep lists the features again.
The buyer still can’t explain why you’re worth more than the cheaper option.

I’ll review your calls, show you where your team gets stuck, and recommend what to change first.
Here’s one example

Show the buyer why the difference matters.

“Quality assurance” sounds good to you but it's vague to your prospect.

Knowing that someone will check the order before it ships gives your buyer the right expectation of what you'll do and why it's valuable to them.

What the rep says

“We provide end-to-end supply chain solutions with rigorous quality assurance and dedicated account management.”

The buyer hears “quality” and “service" which they’ve heard from every other supplier on their list.

A more useful explanation

“You need to know your order meets spec before it ships as well as who owns the fix if it doesn’t. Here’s how we make sure that happens.”

Now the rep can show who checks the order, what they check, and what happens if something’s wrong.

Give the buyer a reason they can use to justify hiring you to their boss.

I look for claims like “better service” in your materials. Then I show you where to explain what you actually do and how to prove it.

Sales Communication Diagnostic

I’ll show you what I’d change first.

I listen to your sales calls and read the materials your buyers see.

I look for unanswered questions, confusing explanations, and moments when your rep moves on before the buyer understands.
You get the examples I find and three changes I recommend making first.

The problems I find, with examples

A written review pointing to the calls, slides, or proposal sections I’d change. I explain what’s missing or confusing in each one.

Three changes, in order

What I’d change first, second, and third (and why). For example: a question to ask before the demo or an explanation to add before discussing price.

One before-and-after example

I rewrite one selected passage or slide and explain each change. Your team can compare the original with what I’d use instead.

An hour with me to go through it

We review the findings together. You can ask why I’ve recommended a change and what your team would need to do to put it into practice.

$5,000

Paid before we start.

I do the review. You work directly with me.

  • We start with
    A 60-minute conversation with you or your sales leader about what you sell and where deals get stuck.
  • I review
    Up to three sales recordings, capped at 180 minutes total, plus one deck, one proposal, and one sales page.
  • You get the written review within
    10 business days after I’ve received payment and all the materials we agreed to review.
Apply For The Diagnostic
We’ll talk for 20 minutes before you decide. Applying doesn’t commit you to buying.

Who I can help

  • You sell to other businesses, and a sale involves calls, demos, or proposals.
  • You have reps selling for you, but you keep getting pulled in to explain the offer or move a deal forward.
  • You or your sales leader can help the team put the recommendations into practice.

What happens after the review?

You can take the recommendations and put them to work with your team. If you want me to help rewrite the materials or teach your reps how to use them, we’ll agree on that work and its price separately.

The $5,000 covers the review, three recommendations, one revised example, and our findings call. Team training and ongoing coaching are additional work.

I know what it takes to hold a room.

I’ve spent more than 20 years performing as a mentalist. On stage, I have to notice when someone’s confused, choose the right question, and explain what happens next so people can follow along.

I use those same skills when I work with sales teams and business leaders.

When I review a sales call, I listen for the question the rep didn’t answer, the term the buyer didn’t understand, or the claim that needed an example.

Then I show you what I’d ask, say, or explain differently and why.

~Jonathan W. Pritchard

Before you apply

What you need to know.

The first step is a review of how your team sells.

You get my findings, three recommended changes, one revised example, and an hour with me to discuss them.

If the team needs practice using the changes on calls, we can arrange training separately.

You or your sales leader should join the first conversation.

The person responsible for putting the changes into practice should also join the findings call.

We’ll agree on who needs to attend before we start.

Tell me what you do have: a deck, proposals, sales emails, or other materials.

We’ll decide whether there’s enough to do a useful review before you pay.

No. I can commit to doing the review and showing you the changes I recommend.

I can’t promise how many buyers will say yes.

That also depends on what you sell, who you sell it to, and how your team puts the changes into practice.

No. You can use the recommendations with your own team.

If you want more help from me, we’ll agree on exactly what I’ll do and what it costs before starting.

Tell me what’s happening

What keeps pulling you back into the sale?

Tell me what you sell and what happens when your team gets stuck.

One recent example is enough to start.

Fill in the optional details if you have them handy.

  1. I review your application.
  2. If I think I can help, we’ll talk for 20 minutes.
  3. If we both want to proceed, we’ll agree on what I’ll review and when we’ll start.
I’ll use these details to respond to your application. You WILL NOT be added to a newsletter.