Coming soon!

Lessons From The Man Who Sold Belief, Itself.

For 2 1/2 years & 15,000 shows, Jonathan W. Pritchard stood behind the counter of a magic shop in Universal Studios and he learned what most consultants charge six figures to teach: how belief forms, how it breaks, and how to rebuild it before a customer walks out the door. The psychology behind a magic trick and the psychology behind a high-stake sale are the same, and this book hands you the version that companies pay dearly to access. Be the first to read it.